About SAAFER
SAAFER International is a Libyan company building an ecosystem that connects tourism, travel, transport, hospitality, digital services and investment, as well as engineering, logistics and commercial services, in one scalable framework.
Today, SAAFER is in its founding stage: we are completing the platform, building the core team and preparing to launch the first services.
The gap we are working to close
We start with travel and tourism; complementary services follow as the platform grows into a super app.
The Libyan market is rich in services but poor in organisation.
Hotels, carriers, engineering firms and suppliers work as separate islands.
The services exist; what is missing is the entity that connects and organises them.
SAAFER is not a single service provider; it is the layer where market players meet.
We are building it to be a connection layer: aggregating demand, organising supply according to clear operating standards, and managing collection and settlement through licensed partners.
The idea is not for SAAFER to be a traditional travel company, but a scalable operating ecosystem that relies on partnerships, service providers and technology.
- Hotels
- Carriers
- Engineering firms
- Suppliers
Our vision
One Libyan ecosystem connecting tourism, travel, transport, hospitality, digital services and investment.
Our mission
To develop and operate an integrated ecosystem connecting customers, service providers, investors and partners.
Libya
Our first market and our starting point
The assets exist; what is missing is organisation, marketing and operations.
Three principles that govern how we build
Runs on systems, not individuals
Every transaction documented, and an owner for every decision.
Grows through partnerships
Not through a single source of income, but through a network of partners and service providers.
Managed through metrics and governance
Decisions based on figures from a single source.
The credibility standard
No customer is given a promise that cannot be delivered or has not been approved.
- Clear
- Documented
- Deliverable
- Delivered
Every participant raises the ecosystem’s value
Every participant that joins the ecosystem raises its value for everyone else: more providers mean a broader offering for customers, and more customers mean greater demand for providers.
Meet SAAFER
A character we are designing to accompany you on your journey.
The character we are designing to appear in the SAAFER app and point users to their next step. A concept in design, not a smart assistant.
- Welcoming you
- Pointing to your next step
- Keeping you company on the trip
Appears where you need to reach the SAAFER team; it does not answer on the team’s behalf.
Marks the next step of the trip inside the app.
The first face you see when you open the app.
Moves with you through the trip’s chapters: travel, stay and getting around.
A product concept in design, not a live service yet.